Ever wondered what social media marketing is? Let me break it down for you in this post. Social media marketing involves targeting specific audiences on social communities such as Facebook, Instagram, Linked In, YouTube, Twitter, Snapchat, Pinterest, TickTalk, and Yelp and engaging with them on a personal and one-to-one level. However, there are more tools than just posting. For example, on Facebook, there are groups, stories and messengers. Using social media is a great way to listen to your audience. You can increase your reach with paid ads, such as LinkedIn or Instagram ads. It is important to make social media marketing strategies effective and increase your chances of getting high-quality leads that change. To find out more about which social media channel you should be on personally.