So what is influencer marketing influencer marketing is a new form of marketing were taking people or what we call influencers that have a large existing audience and we're leveraging those people to tell our message there's an existing number of people that already have followers friends and people that trust them online if you're producing good content your first step should be utilizing influencer marketing in the real world if there were people who are ready and a large audience and you want it delivered to those people who would go and introduce yourself you tell them about yourself you tell them about your thoughts and with what you think about the industry on the online world it's the same thing tell you if you've already started creating content that's great step to find five influencers in your area or your market and find them online social Facebook Twitter Instagram any of your social networks and start a conversation with him then and only then reach out to them and tell them about what you'redoing tell them about the content you producedin hopes that they'll share it with their existing trusted followers. And that's influencer marketing.