Apple has stepped up its trade-in program in recent years, encouraging consumers to drop their old iPhones on newer models at a discount. More than a third of Apple Store users now use the program, but it has left many wondering why Apple wants our old iPhone. This is what I will describe in this post.
Why Apple Wants Your Old iphone
Why Apple Wants Your Old iPhone
Apple has stepped up its trade-in program in recent years, encouraging consumers to drop their old iPhones on newer models at a discount. More than a third of Apple Store users now use the program, but it has caused many to wonder why Apple wants our older iPhones. Which I will explain now. It is no coincidence that Apple began offering trade discounts with them in 2013 when they experienced a decline in first-quarter profits in a decade. And began aggressively promoting the Trade in program in 2017, when they released the 1,000 iPhone X. This solves two problems facing the company: declining iPhone sales due to market saturation, and rising iPhone prices making consumers more likely to wait for an upgrade. Years of trade bring down the price of the device and allow more users to upgrade quickly. But what does Apple do with all these older iPhones? Well, if it works well, they refurbish the device and resell it in emerging markets such as India, Latin America and Africa. In this way, Apple can compete directly in the used smartphone market, while also selling a device that was to be developed only once. But if the phone is in bad shape for sale, Apple recycles it. He actually created a robot for this purpose called Daisyspecfully. It is capable of disassembling 200 iPhones an hour during the recovery of recyclable material, which would otherwise be left in the landfills. This approach was needed to achieve Apple's closed-loop supply chain goal. Where all new products will be manufactured "without pulling new material from the ground". Apple has not yet achieved its goal, but it is taking steps such as using 100% recycled rare earth material in the iPhone 12. In addition to the new iPhone, the sale of older refurbished models and benefits the environment. By allowing devices to be used to their full potential before being recycled. This is Greg with Apple's explanation,