Did you know that Instagram has over 1 billion users and 71% of American businesses use Instagram? The question is, should you be there too? I will tell you in this post. Everyone should be on Instagram and for a business, it's almost a no-brainer. This is the perfect place to build a strong personal brand. Instagram can be seen as a non-professional resume where you can create your own style, who you are, aesthetics and more. Many service-oriented businesses use Instagram direct messaging to build strong relationships that lead to sales. Instagram helps 80% of Instagram users decide whether to buy a product or a service. Instagram stories are instant creative stories that disappear in 24 hours but gain a lot of reach and engagement. 500 million Instagram accounts use Instagram stories every day. Instagram stories can generate four times more interaction on Instagram than on Facebook. A challenge with Instagram is drawing attention because some people are scrolling without thinking. At the same time, Instagram can help you find out who your audience really is and who is the ideal customer you should target. Instagram works especially well with a young audience. In total, Instagram users spend 53 minutes per day on the platform. Do you have any other pros or cons about Instagram? Let me know in the comments below.